How would you describe what you do on the website?

JESSICA: We always say that we're a celebrity fashion watchdog blog (which was how The New Yorker categorized us once). Basically, every day we talk about the good, the bad, and the ugly (and the mediocre) of celebrity fashion. And that's it, really: we don't break news or gossip. We just talk about the outfits.

HEATHER: In a weird way, I always get nervous when I'm telling people whom I don't know very well what I do. I don't know why, because I'm really proud of the site; I suppose it's because I realize more and more that the amount that I surround myself with celebrity nonsense far exceeds the amount a normal person does, so I start to wonder if that means I'm crazy. Heh. But yes, I usually tell people that we crack on terrible celebrity fashion. "Watchdog blog" is a much more graceful way to put it. Especially because we do laud the good when we can.

Why did you start the website?

J: One day, many years ago, Heather and I were at the mall. And we noticed that all the ads and movie posters at the time were just HORRIBLE. So unflattering. So we joked to each other that maybe ‘fugly’ was the new in thing -- the new pretty -- and we were just out of the loop. We found this much more amusing than I suspect it actually was, and started the blog as kind of an in-joke. We had no idea anyone else would ever, ever read it beyond our circle of friends. 

H: Sometimes those blogs turn out to be the best -- the ones people start because they're having fun and enjoying life, rather than setting out to turn a profit. I have a friend who's found success much the same way. She got renowned on the Internet for cooking her way through one of the world's toughest cookbooks, French Laundry At Home, and now she's halfway through a molecular gastronomy cookbook on her site Alinea At Home. And you can tell she just loves what she does; it makes the writing so much more relatable and pure and accessible.

Ever had any celebs get upset at being 'fugged'?

J: Not REAL celebrities. Someone like J Lo is way too busy too worry about two yahoos on the internet. We occasionally hear from the crabby F-lister who isn't thrilled that we don't like her pants, but every actual celeb who's contacted us has been hilarious and awesome about it.

Kirsten Dunst once said she thought we were geniuses, which is amazingly sporting of her, because this was at a period where we referred to her as Dr Sunken Tits (which is an anagram of "Kirsten Dunst" -- we did not come up with that ourselves, but we used it). She clearly has an amazing sense of humor. Elisha Cuthbert, from [the television show] 24, also emailed us once and was totally charming. Most celebrities who do contact us get that we really mean it all in good fun.

H: Honestly, I think a lot of the lower-level celebs think any press is good press, and the upper level ones are too well-adjusted to care. We also have the theory that half of them secretly love it when eb sites write critical things of colleagues that they hate, so they're probably less likely to go off on those Web sites when they write something critical of THEM.