Cleo

The secrets of professional makeup: a devastating gaze

09 Mar, 2010

Supermodel Linda Evangelista and International Make-up Artist and Designer for L’Oréal Paris, James Kaliardos, share their professional secrets for creating glorious eyes.

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Get eye contact and keep it by accentuating your peepers! There’s no better way to use your makeup skills to command attention – all makeup artists delight in doing eyes as the dazzling array of colours, textures and shapes make this aspect of your face limited only by your creativity.


Linda Evangelista and International Make-up Artist and Designer for L’Oréal Paris, James Kaliardos, share their professional secrets for creating a devastating gaze.

Check out the latest webisode of Make Me A Makeup Artist to see what clever eye tricks our up and coming makeup artists use.




Secret No 4 – Glorious Eyes


"All the great studio make-up artists have their favourite technique for making up the eyes,” says Evangelista, “If you look at them in action, you see that a well-placed pencil line and a judiciously chosen eyeshade can give the eyes a whole new dimension.”


To create intensity and give the gaze spectacular focus make-up artists draw on the rules of colormetry, whereby a colour is enhanced by associating it with its complementary colour.  For example, the complementary colour to green is mauve, so to make green eyes really look their most gorgeous enhance them with a deep purple or plum shade.  To enable every woman to intensify her eyes easily and with amazing effect,  Studio Secrets Professional provides a whole range of eyeshadows based on these rules of colormetry. 


Evangelista says, “With the right colour, it’s easy, and it changes everything!"


There are two product offerings in the Studio Secrets Professional range designed to intensify and glorify the eyes: L’Oréal Paris Studio Secrets Professional Eyeshadow ($19.95) and L’Oréal Paris Studio Secrets Professional High Definition Eyeliner ($18.95).


Eyeshadows are also pigmented to vary effects and create a colour result varying from natural to much more intense.  With matte, mother-of-pearl or glittery shades available, correct application will intensify the natural colour of the iris.


 “And in contrast to make-up for the lips, it’s also not necessary to match the pencil colour exactly with that of the eyeshadow,” says Kaliardos, “Its worth remembering that the pencil should be applied after the eyeshadow without “pulling” on the corners of the eyes. To stretch out the upper eyelid and apply the pencil more easily, the chin just needs to be lifted in front of the mirror.”


Emphasize and light up the eyes with one of the 15 shades of L’Oréal Paris Studio Secrets Professional High Definition Eyeliner.  Effective for both light and heavy make-up they are easy to use and give results worthy of a professional.  The pencils can be used alone or combined with eyeshadows to make the gaze more sophisticated or intense.


Now you have the secret to a devastating gaze, the next one is how to perfect that pout.  Read more on the fifth and final secret, Sublime Lips, in the next article. 


L’Oréal Paris Studio Secrets Professional is starring in the CLEO Make Me a Makeup Artist online reality show, so don’t miss the weekly webisodes live online now.


L’Oréal Paris Studio Secrets Professional is available ONLY at your local Priceline or Priceline Pharmacy.


Visit www.priceline.com.au to find your nearest store, or find out more about the range at http://www.priceline.com.au/beauty-loreal-studio-secrets

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